Vintage Swamp Rags Vintage clothing store opening July 31 in the French Quarter


NEW ORLEANS (press release) – The French Quarter will be home to a new vintage clothing store on July 31. Swamp Rags Vintage features 80s and 90s pop culture nostalgia in the form of t-shirts, jackets, denim, collectibles and more. They will host their inauguration at 533 rue Saint Louis on Saturday July 31 at noon, with the store open until 7 p.m.

Swamp Rags Vintage was created by co-founders Chris Olsen and Dante Graziani during the COVID-19 pandemic, when their love of vintage became a solution to the disruption caused by pandemic shutdowns. Dante, tour manager for international touring groups, saw his industry shut down overnight. Chris, a partner of a creative agency whose New Orleans clients were primarily bars and restaurants, felt a similar change.

Like many people, Graziani and Olsen turned to their passions to make ends meet. “It was like a cool slate.” said Olsen “with everything closed, when things reopened, we could do anything.” Dante began researching and selling vintage t-shirts, and Chris formed Vice & Graft, a vintage clothing and furniture company within the Merchant House Co-op. After working together for months, they decided to join forces to create Swamp Rags Vintage.

“We always knew we wanted to open a store in the French Quarter, but we weren’t sure how to do it. said Dante. What happened next seemed to be fate, however. While hunting at the early morning estate sales, Chris and Dante stumbled across a sale with over 3,000 vintage t-shirts. The previous owners had stockpiled their store in anticipation of Hurricane Katrina, and it had since been closed. They were finally cleaning everything up, and Dante and Chris offered to buy everything. “As soon as I started looking around the boxes, I knew we had to have it.” said Dante. That afternoon, they were sorting boxes over vintage gold boxes that became the foundation of the new Swamp Rags Vintage store.

Since then, Dante and Chris have found a lot more t-shirts and vintage clothing, focusing on items from 80s and 90s pop culture and pieces of New Orleans history. “We wanted to organize a store of the things we grew up on. Chris said. Clothing and collectibles from movies, cartoons, video games and music from the 80s and 90s fill the store. Their inventory also includes dozens of shirts from the start of the Jazz Fest, rare Saints clothing, historic pieces from Pontchartrain beach, the 1984 World’s Fair and more. “We just filled the store with the things we love.”

Swamp Rags Vintage will open at 533 Saint Louis St, between Decatur and Chartres. “We are proud to be a part of our new block,” said Chris, “which includes the famous NOLA restaurants, Napoleon House and the New Orleans School of Cooking. It is a dream to open our store here. All members of the public and media are invited to attend the grand opening on Saturday, July 31, from noon to 7 p.m. For more information, please visit @swamprags on Instagram, or contact us directly at [email protected]

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