Ontario woman starts vintage furniture business in her parents’ basement


An Ontario woman’s dream of owning her own vintage furniture business began in Mexico, but it eventually began to come true in her parents’ basement near Toronto during the shutdowns.

Site Home is a sustainable and curated vintage boutique specializing in what is known as “Space Age” or “Atomic Age” furniture and design.

Owned and operated by Natalie Camara, Siete now offers private supply to a major Canadian retailer, film company and technology company looking to furnish their office.

“My niche is space-age or atomic-age furniture, which originated in the late 1960s, influenced by the excitement of the space race and the lunar landing,” said Camara at blogTO.

“Most space age furniture is made of cast plastic and industrial metals, especially chrome. Some of the most recognizable space age pieces are sectional sofas, pod chairs and arc lamps inspired by shooting stars.”

But back to earth and Mexico City, where Camara was living in 2020. Her father was born there and she moved there to explore that connection and learn Spanish.

“While I was there I fell in love with the architectural styles, the vibrant art scene and interior design. As a creative person, I have always had an interest in art and design , and I actually had success in the vintage clothing market while living in Toronto a few years prior,” Camara says.

“I decided to delve into vintage furniture, researching and maintaining a unique style that I have now built a brand on. My business is called Siete Home, a tribute to Mexico City, siete being the Spanish word for seven.”

When the closings hit, Camara had to return home with her parents, but used the advantage of more space to pursue her passion for furniture and began to keep pieces, storing them in their home.

“One of my first pieces was a 1966 Eero Aarnio pod chaira rare discovery that helped me break into the space age and the atomic age of furniture and interior design,” says Camara.

“Within a few weeks, I had filled my parents’ basement with parts and had a steady stream of inventory coming in and selling out quickly, so I started looking for commercial space to store my inventory. I started with a 500 square foot warehouse and recently moved to a 2,200 square foot space in Woodstock, Ontario.”

Siete has now become Camara’s full-time job, and she has curated and sold rare finds by sought-after designers such as Harvey Guzzini, Percival Lafer, Milo Baughman, Reggiani, Cassina, Joe Colombo and Ligne Roset.

Sectional sofas are selling the fastest and prices are in the thousands.

“I source and organize inventory, schedule pickups and deliveries, manage my social media accounts and 1st Dibs storework with private sourcing clients to arrange rooms and provide interior design consultations, and offer private tours of my boutique in Woodstock,” Camara explains.

“My future plans are to expand Siete Home into the US market, and maybe even become an interior design agency specializing in space-age design.”

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