A graduate of the University of Wales Trinity Saint David, Carmarthen Business School has created a new business by opening a new vintage clothing store in Carmarthen.
Mathew Kilgariff is the owner of The Dandy Lion Vintage in Queen Street, Carmarthen, which recently had a pop-up store in the town’s St Catherine Street.
It is an independent company specializing in vintage/retro clothing and accessories, while providing its customers with durable, affordable and unique styles.
The idea was born out of the fact that there were not enough vintage clothing stores in the Carmarthenshire area, according to Mathew, especially for men.
He had visited vintage clothing stores in Manchester, Bristol and Cardiff and realized a similar business could be viable in Carmarthen, and popular online platforms such as Depop and Vinted showed there was demand for the products. vintage.
Mathew said: “I believe people still enjoy physical shopping on a high street because you can see and feel the quality, size and fit of a product.
“A carefully selected clothing collection can provide new ideas and there are knowledgeable staff to advise you on what suits each individual.
“I personally don’t buy from clothing chains anymore because their fast fashion business model is not sustainable and there is no individuality.”
As Mathew grew up in Carmarthen he felt he was familiar with the demographics of the town and felt that over the past 10 years it has become a shopping destination for Carmarthenshire and Pembrokeshire.
“Many of the big chains have struggled to maintain their premises with the struggle against an increasingly online savvy consumer, but it has created an opportunity for independent stores to create a new dynamic on the high street.”
Also, with a thriving art school and university on our doorstep, I think creative young adults are underrepresented in the city’s stores. »
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